Merit Beauty Review: Luxury, Clean Minimalist Makeup

Merit Beauty Bag

Merit Beauty is like the grown up, more sophisticated version of Glossier. I’m sharing an honest Merit Beauty review, plus a quick five-minute makeup look featuring products from the luxury, clean brand.

Merit Beauty is a relatively newish minimalist beauty brand launched by Who What Wear co-founder Katherine Power last year. Merit is marketed as a minimalist beauty brand that is focused on “responsible luxury,” which they define as creating products that are safe for body, skin and planet. All products are vegan and cruelty-free.

I was first introduced to Merit Beauty by way of a Sephora Favorites Clean Makeup Set, which included the Flush Balm in the shade Cheeky. I decided to order via their direct to consumer website and ordered the Katherine Power Set, which included products for face and eyes. I also ordered this set prior to the holidays so at the time they were sending a limited edition velvet pouch instead of the usual corduroy bag.

Merit Beauty Review

Merit Beauty review; sharing my honest thoughts on the luxury clean makeup brand for the everyday minimalist

The Minimalist Perfecting Complexion Stick

I was the most excited to try this seeing as I don’t currently own a foundation stick and have always worn liquid or cream foundations and tinted moisturizers. I ordered the lightest shade, Bone, which seems to be a perfect match for my fair complexion and cool undertone.

I totally get why they formulated a stick foundation (that apparently doubles for concealer) – a stick makes application a breeze and much less messy than a liquid formula. The coverage is light, but seems to be a buildable formula if you needed more coverage in certain areas. It took me no more than three minutes to apply and blend out the foundation with this stick.

Brush No.1 Blending Brush

I’m a sucker for the brushes brands peddle with their makeup products. A clear plastic bin next to my desks is a graveyard for the RMS blending brush, Rare Beauty foundation brush and so many others. The good news is this blending brush is the exception. The bristles are SO soft, I couldn’t believe how easy it was to blend the foundation stick.

Clean Lash Lengthening Mascara

I didn’t have high expectations for this mascara; primarily because nothing has come close to Glossier Lash Slick but this is also a tubing mascara so I couldn’t rule it out. I think I may love this more than Lash Slick. Both work wonders with making my lashes look long but Merit’s wand is slightly thicker and helps add just the tiniest hint of volume as well so my lashes look slightly thicker.

Brow 1980 Volumizing Pomade

This ended up being my least favorite products of the bunch – but not because it wasn’t effective. The formula feels very similar to Boy Brow. I was able to get fluffy, natural looking tinted brows. The packaging looks more luxurious than most brow pomades so no real complaints here.

Flush Balm

This was not included in the set I purchased but I wanted to include it in this review since I already own the cream blush. I have the shade Cheeky, which pulls a cool pink on my complexion. It’s very easy to blend with a brush and has this beautiful watercolor effect on the cheeks. My only complaint is that it doesn’t have staying power. It starts to fade within a couple of hours. It’s definitely a product you would need to keep with you for touch-ups if you want it to last all day. My Cloud Paint blushes definitely have longer staying power but in comparison, this cream blush is much less messy.

Overall, I am definitely impressed with the products in this collection. The Complexion Stick is convenient for those “no makeup” makeup days or for quick, on-the-go touchups. That and the blending brush are my favorite products.

You can shop Merit products here or on Sephora’s website here. As an affiliate, I make a small commission when you shop through my links. If you do, thank you so much!

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